Portfolio: White paper
I ghost-wrote this in-depth white paper for international contract logistics and freight forwarding firm Yusen Logistics. With Brexit imminent and so much still unknown as to what could happen at borders and for supply chains, this step-by-step guide was highly informative and useful for people across the industry. This piece of content was downloaded many times and offered insight to Yusen into their potential clients at all levels in the marketing pyramid.
This content demanded my journalistic skills in order to research, interview experts and make sense of a very complex subject, which needed to be understood, deciphered and put together in a coherent and clear body of work for readers to make sense of!