Case study: Long-form link building blog
I created a series of long-form blog posts for CE Safety, an occupational health and safety training specialist, as part of a digital PR project that aimed to gain the business valuable links back to its website from third-party websites. This helps with Google rankings and SEO scores as well as establishing the client as a thought-leader in their industry.
After a hidden piece of research came to light from The British Toy and Hobby Association about how the rise of online sellers were putting children’s safety in danger, I wrote a long-form article packed with statistics and advice, offering plenty of newsworthy angles for journalists to pick up on.
This blog post alone gained CE Safety more than 30 backlinks to its website from reputable and high quality sites, and the story even set the news agenda, being picked up for debate on Radio 2’s Jeremy Vine Show, among many other media outlets.